How to Find New Customers

When budgets are tight, and sales aren’t exactly pouring in, small businesses need to find new customers to pick up the pace. But you need to implement new marketing and advertising strategies for that, right? Laying out the cash for that is just too risky for many small business owners.

A recent study on entrepreneurs, which is referenced in the Wall Street Journal, says that nearly half of small business owners are struggling to “find efficient or innovative ways to market their products or services.” But fret not, there are ways. And the Wall Street Journal has compiled a dozen of them, from using targeted online referrals to sending out customized gifts to even staging a publicity stunt.

Check out the whole report from the Wall Street Journal, by clicking here.

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A lot of what we consider impossible is easy to overcome. Contrary to the popular belief, it’s one individual who can make all that difference. What they need is a “single brilliant idea”.

Entrepreneurs change the way we think about what is possible. They have a clear vision about how to make life easier for the rest of us even when times are tough.

Take a look at this incredible video. Be inspired!

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Small Business Summit

The term ‘serial entrepreneur’ may sound a bit sinister but it’s not without a good reason. After all in this present time of economic meltdown one does have to be a little crazy to start running two, three or as many as seven companies simultaneously!

Enter ‘serial entrepreneurs’ a breed of highly motivated small business owners who never believed in the old school thought of starting a company as a once-in-lifetime experience.

The driving factor behind any major entrepreneurial venture is one single attribute called “passion”. If you have the zeal to succeed, you will certainly make it to the top. Moreover, to be a successful entrepreneur you must not stop at small failures. In fact, failures are the stepping stone to a future success in entrepreneurship.

These were some of the views expressed by members of a panel on serial entrepreneurship presented by The NY Times “Small Business Summit” in New York recently.

To read the full review, click here.

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You can also follow me on Twitter by clicking here, for more tips and latest trends in entrepreneurship, small-business success, leadership, and debt-free living.

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