The Catch-22 of Landing New Clients

How to Find New Customers

When budgets are tight, and sales aren’t exactly pouring in, small businesses need to find new customers to pick up the pace. But you need to implement new marketing and advertising strategies for that, right? Laying out the cash for that is just too risky for many small business owners.

A recent study on entrepreneurs, which is referenced in the Wall Street Journal, says that nearly half of small business owners are struggling to “find efficient or innovative ways to market their products or services.” But fret not, there are ways. And the Wall Street Journal has compiled a dozen of them, from using targeted online referrals to sending out customized gifts to even staging a publicity stunt.

Check out the whole report from the Wall Street Journal, by clicking here.

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