The Catch-22 of Landing New Clients

admin — Fri, 05 Nov 2010 08:03:29 +0000

How to Find New Customers

When budgets are tight, and sales aren’t exactly pouring in, small businesses need to find new customers to pick up the pace. But you need to implement new marketing and advertising strategies for that, right? Laying out the cash for that is just too risky for many small business owners.

A recent study on entrepreneurs, which is referenced in the Wall Street Journal, says that nearly half of small business owners are struggling to “find efficient or innovative ways to market their products or services.” But fret not, there are ways. And the Wall Street Journal has compiled a dozen of them, from using targeted online referrals to sending out customized gifts to even staging a publicity stunt.

Check out the whole report from the Wall Street Journal, by clicking here.

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How to Build a Leadership Brand?

admin — Thu, 04 Nov 2010 07:25:16 +0000

A good leader isn’t a good leader because he or she knows something; it’s that they knows something that will add value to the customer. Companies build a leadership brand by developing good leaders who enable employees to deliver the results expected by the customers.

Take a look at this video where Dave Ulrich and Norm Smallwood, co-founders of The RBL Group talks about how to build up a leadership brand.

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All about the Halloween Terminology of Investing!

admin — Fri, 29 Oct 2010 12:54:39 +0000

The Halloween Terminology Of Investing!

Once again, it is time for Halloween! Pumpkins are turning up on doorsteps, and small children are dressing up like ghouls and pop stars. It’s time for you to get into the spirit of things. With this festive mood on, let’s look at some of the more bloodcurdling and macabre terms circulating in the investment world this Halloween.

Do you know what does a “zombie” mean in terms of investing? Are they similar to their supernatural cousins? Well, in the investing world, zombies are companies that are insolvent or on the brink of bankruptcy, but are still operating as if nothing’s wrong.

If you dig a little deeper there are more intriguing terms like Corporate Cannibalism, Voodoo Accounting, Phantom Stock and Ghosting, Tombstone and Graveyard market and much more.

Read the full article by clicking here.

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Are You An Entrepreneur?

admin — Wed, 27 Oct 2010 13:12:56 +0000

A lot of what we consider impossible is easy to overcome. Contrary to the popular belief, it’s one individual who can make all that difference. What they need is a “single brilliant idea”.

Entrepreneurs change the way we think about what is possible. They have a clear vision about how to make life easier for the rest of us even when times are tough.

Take a look at this incredible video. Be inspired!

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The Art of Managing Conflicts

admin — Thu, 21 Oct 2010 13:12:30 +0000

How to Manage Conflict

Conflicts are bound to occur while dealing with your business partner or with your fellow team members while inferring on a vital business decision. Conflict is much like water, sometimes it spills over, while sometimes it flows downhill and if left unchecked, it may erode whatever it touches!

Hence, managing conflict is one of the intrinsic skills required by entrepreneurs as well as opinion leaders. How do you control or rather manage conflict-situations? Well, there might be a lot of ways you have already heard of, but here is a ready reckoner, just to refresh your memory!

Ever wondered, how to turn conflict into something positive and get your stuff done?

Read the full article by clicking here.

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A Look at Successful Serial Entrepreneurs

admin — Tue, 19 Oct 2010 06:36:00 +0000

Small Business Summit

The term ‘serial entrepreneur’ may sound a bit sinister but it’s not without a good reason. After all in this present time of economic meltdown one does have to be a little crazy to start running two, three or as many as seven companies simultaneously!

Enter ‘serial entrepreneurs’ a breed of highly motivated small business owners who never believed in the old school thought of starting a company as a once-in-lifetime experience.

The driving factor behind any major entrepreneurial venture is one single attribute called “passion”. If you have the zeal to succeed, you will certainly make it to the top. Moreover, to be a successful entrepreneur you must not stop at small failures. In fact, failures are the stepping stone to a future success in entrepreneurship.

These were some of the views expressed by members of a panel on serial entrepreneurship presented by The NY Times “Small Business Summit” in New York recently.

To read the full review, click here.

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The Art of Leadership!

admin — Wed, 13 Oct 2010 18:15:49 +0000

Leadership is an art and unlike any other forms of art, leadership has its own attributes. The five basic attributes of successful leadership are – balance, energy, vision, innovation, and boldness.

Watch this incredible video where these five basic leadership attributes are shared by artists, leaders, and entrepreneurs.

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Building Your Personal Brand – The Secret Recipe for Success!

admin — Tue, 12 Oct 2010 08:18:05 +0000

Brand building

It is much easier for small-business owners and entrepreneurs to market their own business when customers can readily identify their product or service with a well-known face! This is the essence of branding and is furthermore, the key recipe for success in business, today.

From Apple to Zappos, success in business can only be achieved fast when you have a niche branding associated with your product or service. The basic psychology is to catch the attention of your target audience and convert them into potential buyers. With the internet opening up as the most convenient option available to grab the attention of the global populace, branding has been simplified like never before. Check out the full article by clicking here.

It’s really informative!

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How to Improve Your Business Quality

admin — Fri, 08 Oct 2010 07:46:20 +0000

Improve Business Quality

If you are running a small business, you must be having a commitment to quality. You should constantly try to improve your business standard to make headway into the realms of success. However, if that were truly the case, of course, no product would ever disappoint or no service would ever result in a complaint. So how can you actually improve quality at your company?

Here is a really interesting and informative article, which I believe you would find equally motivating!

To read the full article click here.

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Can Entrepreneurship Be Taught?

admin — Thu, 07 Oct 2010 07:49:42 +0000

People have within them the desire to be an entrepreneur but that doesn’t necessarily make one a successful entrepreneur! You need an exclusive coaching from an experienced trainer to be a champion entrepreneur. A good coach helps a learner in taking the wisest decision, selecting the right ideas, and trashing the weaker ones. It is all about searching for the best resources and pursuing them in the most cost effective way to get the most out of the opportunity.

Watch this really informative video below where Dr. Andrew Zacharakis, professor of Entrepreneurship at Babson College answers to seven questions about entrepreneurship.

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